MY.SENSYS and SCENT MARKETING INSTITUTE are very pleased to host this Multisensory Conference in Lisbon and look forward to welcoming you in June 2010! Marketing starts and ends with the senses. Our feelings, thoughts and motivations are influenced by current and previous multisensory experiences with products and services. Branding is more holistic than ever and marketers communication about their offers increasingly include appeal to all senses in a multisensory way. Presenters from all 5 Senses will provide their perspective on the benefit of working together. Learn more about how can sensory marketing can be applied to products, advertisement, entertainment and retailing. This conference is specially target to marketers, advertisers, designers, architects, market researchers, academics and students that are aware of the importance of the five senses to create differentiation and enhance the emotional relationship with consumers.
Speakers: Bertil Hulten - Linneaus University (Sweden) Bernard Roullet - Université de Bretagne Sud (France) Harald Vogt - Scent Marketing Institut (USA) Wilbert Hirsh - Audio Counsulting Group (Germany) Erol Vekil - Gesturetek (Canada) Luís Madureira - CPCI (Portugal) Clarinda Rodrigues - MY.SENSYS (Portugal) Sá Pessoa (Portugal)
Case studies Heineken - Rui Patriarca, Business Unit Manager Premium Beers da Sociedade Central de Cervejas BP Ultimate Experience - Carla Possidonio
Moderator: Carlos Melo Brito - Faculdade de Economia da Universidade do Porto
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